Does Y.o.u.r. Brand Tell a Story?: developing brand richness

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The Holy Grail of many businesses is to have a legacy brand, a brand that is iconic beyond their industry. McDonald’s golden arches, Coke’s bottle design, the facebook lowercase f in a bluebox, and others you can surely name meet this test. While [1]DeutscheBank and [2]Crédit suisse are large organizations with cool logos [1],[2], their ...