Why we require people to qualify

We prefer to say yes, we really do. So why do we do distinctively different things that specifically increase purchase friction, (like pay BEFORE register), or things that challenge the whims of so-called elites, by requiring people to qualify for our workshops, seminars and retreats?

It’s really simple: Tough Love. Our transformative two-way mentoring (some say student-teacher others say participant-facilitator, but we think the latter just scored on a close-out at the syllable store…) is for everyone, yet everyone is not ready to embrace the real work that change involves.

If we grant access to people who are still full of their royal selves, we deny that access to people who are ready, willing and able to personally & professionally profit from the encounter, because we, like Joe Gebbia, co-founder of AirBNB, intentionally do things that don’t scale. Quality is not a number, quality is a promise that what we do matters.

Notice that the words expert, consultant, coach and many other industry jargon terms are missing. If you need an expert, hire a plumber. If you need transformational change that will fix things so they stay fixed and in fact, get better over time (because our work with you exposes latent risks no insider ever realized were there), hire us. You won’t like everything we tell you and we’re ok with that.

Carpe Diem,


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A walk in the forest…

Systems Thinking teaches us how to scale our perspective to study the forest or the trees, while Systems Engineering tells us what to do with the data we find.

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