Beware the Experience Trope

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As a globally-experienced safety & risk innovator, let me share some tough love. If you are either in the job market hearing the line or you are a recruiter whose boss is telling you the line “only experienced candidates who can hit the ground running,” be very afraid. The “needs experience” trope is a smokescreen ...

Does Y.o.u.r. Brand Tell a Story?: developing brand richness

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The Holy Grail of many businesses is to have a legacy brand, a brand that is iconic beyond their industry. McDonald’s golden arches, Coke’s bottle design, the facebook lowercase f in a bluebox, and others you can surely name meet this test. While [1]DeutscheBank and [2]Crédit suisse are large organizations with cool logos [1],[2], their ...

Why we require people to qualify 1

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We prefer to say yes, we really do. So why do we do distinctively different things that specifically increase purchase friction, (like pay BEFORE register), or things that challenge the whims of so-called elites, by requiring people to qualify for our workshops, seminars and retreats? It’s really simple: Tough Love. Our transformative two-way mentoring (some ...

Popular Science, R.I.P. (updated!)

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A shout out to @Stuperb for inspiring this post from an email. Popular Science magazine has shut off comments on their website. At issue is not the what but the why. The comment has been made repeatedly by others, most recently by Thomas Sowell, that a class of people who cannot fathom they could be ...

Disruptive Investments: What VCs Won’t Tell You

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Investors are on the hunt. Be veeewy, veewy quiet they’re hunting the latest investor passion: fractional armadillo shares. You read that right. For non-Texans reading this post, we’re not talking about the animal most commonly seen dead by the side of the road. An investment vehicle called an armadillo is the hybrid where a B ...

Practical fashion magic: intern mentoring in the field (updated!)

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Attractive young lady comes into a coffee shop in a short black cocktail gown and bright red heels at 8:30 am on a Friday morning. Shortly after she’s joined by a gent. What cross-disciplinary insights can we glean from this picture? As we mentor and coach our cadre of interns this summer, those are valuable ...

How to reach out to peeps & not be Spammy Sammy 1

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Before I even get into the content of this post I want to give homage to the Zurb Soapbox which featured Joe Gebbia, co-founder of AirBNB, with his vital, timely and relevant message to all techies: Do Things That Don’t Scale. Now on to our show. One of my peeps has armadillo fever. What’s that? ...

Learn, Review, Teach as a model for Discipline, Humility and Service 2

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On Tuesday week (for future readers 26 Feb 2013), I had the most delightful experience helping 8 ladies of the Handmade Austin Women’s group (HAW) embrace the practical steps of moving their businesses forward with the 19 Days to Business Intimacy framework. The pilot session of Now to Then & Back Again™ had lively discussion ...

Writing the Future 15 Seconds at a Time – updated! 4

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Revised 03Mar2014 The word “calamus,” from ancient Greek, refers to the reed used as a spice, as well as the hard part of a feather quill used to create pen tips. To adapt and extend the 15 second encounter concept first articulated by Jan Carlzon, former CEO of SAS Airlines: we are calamus, as pen ...