The Risk of Good PR

After a busy week and a conference all weekend, the new faith-based blog (Enchiridion Texanae) is up-to-date, yet I was wondering what I was going to write about for the personal/tech blog. Thankfully, the talented, erudite and oh, so articulate Umair Haque solved that for me with a lovely burst of world-wide attention. Seriously, what would I and my company have to pay a PR firm to get our name and brand in front of 164,230 sets of eyeballs? Especially the hipster, in vogue, demographically ideal proto-typical cloneboppers who all speak various dialects of Neuschmuck?

slide 27 of Innovative Risk Management briefing

slide 27, click4 full deck

While I haven’t been able to find a video clip, Joey Bishop famously said (paraphrased), “I can always tell the skill of a comic by their material. Talented people tell clean jokes.”

Downside with no upside

An easy search on twitter or Google will pull up many studies, articles and reports on the varying estimates of impact that swearing-in-the-workplace has on the economy, innovation and business risk.

[Carl Sagan voice] Billions & billions… which is funny as a overlay but a telling commentary on the lack of civic virtue. In a classic article, George Will elucidates that some pleasures we forgo because they are coarsening.

The historian Macaulay famously said that the Puritans opposed bearbaiting not because it gave pain to the bears but because it gave pleasure to the spectators. The Puritans were right: Some pleasures are contemptible because they are coarsening. They are not merely private vices, they have public consequences in driving the culture’s downward spiral. George Will, Jewish World Review June 21, 2001 / 30 Sivan, 5761

Regular readers of this blog know that the gravity trope gets pulled into service in nearly every post, such that I merely have to hint that I will trot it out, to have the same effect. Saves lots of time and ink, er, electrons. The most basic reason to not swear is that we were purchased for a price. We are to treat ourselves as sacred and live in the world not of the world, with the understanding that what comes out of the mouth can enslave us.

We cannot give what we do not have. If we are not free, we cannot effectively innovate, counsel, guide, direct or much of anything worth the title of “leader,” or more importantly, parent.

Until next time,

Carpe Diem!

Matt

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