The Holy Grail of many businesses is to have a legacy brand, a brand that is iconic beyond their industry. McDonald’s golden arches, Coke’s bottle design, the facebook lowercase f in a bluebox, and others you can surely name meet this test. While DeutscheBank and Crédit suisse are large organizations with cool . . . → Read More: Does Y.o.u.r. Brand Tell a Story?: developing brand richness
We prefer to say yes, we really do. So why do we do distinctively different things that specifically increase purchase friction, (like pay BEFORE register), or things that challenge the whims of so-called elites, by requiring people to qualify for our workshops, seminars and retreats?
It’s really simple: Tough Love. Our transformative . . . → Read More: Why we require people to qualify
A shout out to @Stuperb for inspiring this post from an email.
Popular Science magazine has shut off comments on their website. At issue is not the what but the why. The comment has been made repeatedly by others, most recently by Thomas Sowell, that a class of people . . . → Read More: Popular Science, R.I.P. (updated!)
Investors are on the hunt. Be veeewy, veewy quiet they’re hunting the latest investor passion: fractional armadillo shares. You read that right. For non-Texans reading this post, we’re not talking about the animal most commonly seen dead by the side of the road.
An investment vehicle called an armadillo is . . . → Read More: Disruptive Investments: What VCs Won’t Tell You
Attractive young lady comes into a coffee shop in a short black cocktail gown and bright red heels at 8:30 am on a Friday morning. Shortly after she’s joined by a gent. What cross-disciplinary insights can we glean from this picture? As we mentor and coach our cadre of interns this summer, . . . → Read More: Practical fashion magic: intern mentoring in the field (updated!)
Before I even get into the content of this post I want to give homage to the Zurb Soapbox which featured Joe Gebbia, co-founder of AirBNB, with his vital, timely and relevant message to all techies: Do Things That Don’t Scale.
Now on to our show. One of my peeps has armadillo . . . → Read More: How to reach out to peeps & not be Spammy Sammy
On Tuesday week (for future readers 26 Feb 2013), I had the most delightful experience helping 8 ladies of the Handmade Austin Women’s group (HAW) embrace the practical steps of moving their businesses forward with the 19 Days to Business Intimacy framework. The pilot session of Now to Then & Back Again™ . . . → Read More: Learn, Review, Teach as a model for Discipline, Humility and Service
The word “calamus,” from ancient Greek, refers to the reed used as a spice, as well as the hard part of a feather quill used to create pen tips. To adapt and extend the 15 second encounter concept first articulated by Jan Carlzon, former CEO of SAS Airlines: we are calamus, as . . . → Read More: Writing the Future 15 Seconds at a Time – updated!
No words can adequately contain or express the grief born by the parents of those in Friday’s senseless tragedy where the fire of life was snuffed out for 20 children and 8 adults, including the shooter. The technology post I’ve been working on can wait. As I wrote just over a year . . . → Read More: Reflections on Connecticut shooting
Been way too long since I’ve made the time to publish to the blog. The sad sack part of it is that I actually have drafts that basically just need the button pushed! Sheez…! So as a birthday present along with the excitement of releasing Enchiridion Texanæ for free! in celebration of . . . → Read More: Nail Holes